marketing boek Steven Van Belleghem - offer you can't refuse

The offer you can’t refuse boek Steven Van Belleghem What If Customers Want More Than Excellent Service?

Lannoo Campus 97894492873057

How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

Afmetingen 24,3 x 17,5 x 2 cm
256 pagina's
Nederlands
origineel 29,90 euro

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