Plantyn algemene wereldatlas / Vast Boek 9789030148944€ 18,50
Kenmerken
Auteur
Mike Anthony
Conditie
Zo goed als nieuw
Productnummer (ISBN)
9781939418272
Jaar (oorspr.)
2013
Beschrijving
3+1 Actie! Bestel van 13 tot 26 oktober 3 boeken en krijg er 1 gratis bij.
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Titel: The Shopper Marketing Revolution
Auteur: Mike Anthony
ISBN: 9781939418272
Conditie: Als nieuw
The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Titel: The Shopper Marketing Revolution
Auteur: Mike Anthony
ISBN: 9781939418272
Conditie: Als nieuw
The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.
Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:
- Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
- Meer dan 400.000 tweedehands boeken om uit te kiezen
- We checken alle boeken eigenhandig
- Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
- 30 dagen retourgarantie
Website
boekenbalie.nl
...
...
...
...
...
...
...
...
...
...
...
...
Bezorgt in heel België
0x bekeken
0x bewaard
Sinds 11 sep '25
Zoekertjesnummer: a154226600
Populaire zoektermen
the new foodanthony williamharry potter engelsamerica the beautifultaal laten groeienassimil engelsthe simpsonsmolecular biology of the cellleo engelsinto the wildthe war on drugsharry potter engelsanthony williamsanthonycube 160 in Fietsen | Kinderfietsjesmy way in Audiappartement te koop ninove in Huizen en Appartementen te koopsmalle kasten in Kasten | Schoenenkastenaangespannen in Pony'sfiets lennik in Geschiedenis | Stad en Regiostorio 2 in Speelgoed | Vtechvintage lamp oranje in Lampen | Tafellampencode vw in Overige Auto-onderdelenschoten in Fietsen | Kinderfietsjes