Strategy 9781473725157 Ron Meyer

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Titel: Strategy
Auteur: Ron Meyer
ISBN: 9781473725157
Conditie: Beetje gebruikt

Strategy 6e editie is een boek van Bob De Wit uitgegeven bij Cengage Learning Emea. ISBN 9781473725157

Description
Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.


Benefits

A range of different and often conflicting perspectives and theories on strategy is presented to illustrate the diversity of subject, and to encourage students to actually think about strategy.
Adopts a key issues structure, focussing on the key strategic questions with which strategists must deal in practice.
Original articles from classic thinkers are presented throughout, offering students a first-hand account of the ideas and theories of key strategy thinkers, rather than simplistic and subjective sound bites.
Provides a genuinely international focus throughout, introducing students to the issues of adapting approaches to strategy in an international context.
Includes a wealth of case material, including three international short cases and two international long cases per chapter, from a variety of industries, to enable a more detailed study and provide a practical illustration of the issues at hand.
A free companion website includes MCQs, weblinks, and definitions for students, and an instructor''s manual, PPTs and extra case material for lecturers.

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