Bert Van Thilborgh - Trendsurfing (Engelse versie)

Ondertitel: Innovating on Waves of Change

Taal: Engels

Aantal pagina's: 324

In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological book, the author clarifies the techniques of trend analysis and positions them in a structural model. In addition, the book offers numerous tips and tricks that will help readers surf the waves of innovation, identify emerging trends and respond to them effectively.Bert observes, quantifies, explains and indicates the future direction in which trends may develop. A selection of contemporary international examples takes us on a surfing journey through various fields, including the automotive industry, retail, tourism and hospitality, the luxury segment, media and entertainment, telecom and consumer electronics, and various lifestyle sectors. At the same time, this book offers case studies from more soft industries such as the healthcare and non-profit industry...