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Boekgegevens:
Titel: Policy Communications: How To Write An Effective Policy Brief
Auteur: Jakov Bojovic; Imogen Bayley
Uitgever: John Harper Publishing Ltd
Bindwijze: Paperback
ISBN: 9781068440908
Pagina's: 144
Taal: Engels
Conditie: Nieuw

Flaptekst

In an era of information overload, great ideas alone aren’t enough — how you communicate them determines whether they shape decisions or get ignored. This book gives you the tools to ensure your policy briefs are read, understood, and acted upon.The book is designed to help policymakers, researchers, advocacy professionals, communications specialists, and anyone who needs to turn complex ideas into clear, compelling, and actionable policy communications.The coverage includes:• Strategies for cutting through the noise and capturing the attention of busy policymakers• Insights on audience targeting, messaging, and policy storytelling• Practical frameworks for structuring, writing, and designing impactful policy briefs• A step-by-step approach to crafting effective policy briefs• The role of generative AI in policy writingCONTENTSCHAPTER 1: THE MANY CHALLENGES OF POLICY COMMUNICATIONSWhat is ‘policy communications’?The battle for attention1. 1. Challenge 1: Catching and maintaining attention1. 2. Challenge 2: Research in competition1. 3. Challenge 3: The skills gap1. 4. How to read this bookCHAPTER 2: EFFECTIVE POLICY COMMUNICATIONS: FROM STRATEGY TOEXECUTION2. 1. Understanding the policy landscape.2. 2. Arriving at policy positions through research, analysis,and/or consultation2. 3. Policy communications strategy2.3.1. Defining our audiences2.3.2. Targeted messaging2.3.3. Objectives2.3.4. Outputs and evaluation2.3.5. Examples of policy communications strategies2. 4. Crafting impactful policy narrativesCHAPTER 3. HOW TO WRITE EFFECTIVE POLICY BRIEFS3. 1. Context: Knowing your audience3. 2. Structure: Taking your audience on a journey3.2.1. Title3.2.2. Executive summary3.2.3. Background3.2.4. Policy proposal3.2.5. Ending3. 3. Evidence: Convincing your audience3. 4. Writing: Engaging your audience3.4.1. Principle C1: Clear3.4.2. Principle C2: Concrete3.4.3. Principle C3: Confident3.4.4. Principle C4: Coherent3.4.5. Principle C5: Cohesive3.4.6. Generative AI and policy writing3. 5. Visuals: Keeping your audience awake3. 6. Policy briefs and impact4. CONCLUSION.BIBLIOGRAPHYThe authors:Jakov Bojovic is a trainer and consultant in public policy communications and ascientific coordinator and research fellow at the European University Institute (EUI).Imogen Bayley is a Max Weber Postdoctoral Fellow at the European University Institute (EUI), a researcher, and a professional editor specialised in public policy writing.

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